Avery Dennison partners with the University of Memphis to launch RFID in Parcel exhibit

Collaboration designed to transform supply chain efficiency through innovative technology

MENTOR, OH – October 18, 2024 — Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, has announced a new partnership with the University of Memphis Automatic Identification Lab and launched a groundbreaking RFID in Parcel exhibit.

The innovative showcase highlights the transformative power of RFID technology in parcel handling. It demonstrates how RFID solutions can streamline parcel logistics from shipper to last mile operations by integrating into conveyance and robotic systems. The showcase also includes a reverse logistics use case to streamline returns operations at the shipper. This brings relevance to operations by automatically ensuring accurate parcel sortation and shipment processes, while also providing visibility throughout the parcel journey.

The opening event included a panel discussion between Dr. Bill Hardgrave, president of the University of Memphis, Julie Vargas, vice president and general manager of Avery Dennison Identification Solutions, Brian Marflak, VP of ops support and engineering at FedEx, and Jason Ivy, director - solution consultant at Avery Dennison.

Entitled 'RFID in Parcel: Shipper to Consumer Visibility', the discussion focused on how connected IDs, like RFID, will increase package visibility, automate manual scan processes and increase data accuracy along the fulfillment journey. With better data, parcel carriers can unlock more accurate predictive analytics and optimize route and labor planning to help reduce their carbon footprint.   

The RFID in Parcel partnership between Avery Dennison and the University of Memphis has evolved from a limited scope established a year ago to a permanent installation that promises to enhance learning and innovation in automatic identification technologies.

“By working together with a respected institution that shares our passion for technology, we can combine our skills to inspire the next generation of engineers and innovators,” says Vargas. “This exhibit not only highlights the capabilities of RFID technology but also serves as a platform for academic research and industry applications. We believe that through education and hands-on experience, we can enhance operational efficiency, reduce costs and foster sustainability within the supply chain, ultimately benefiting businesses and consumers.”