Michael Kaufmann
Senior Director Market Development and Strategy, Logistics
Identification Solutions
Michael leads Avery Dennison’s global logistics solution team and strategy with the goal to connect Identifications (IDs) along the silos of the supply chain for actionable insights and greater interoperability. He drives global business development within the logistics market and shapes our long-term strategy.
As part of the leadership teams in both the Identification Solutions and Intelligent Labels Divisions, Michael collaborates to develop and implement cohesive strategies that leverage Avery Dennison's comprehensive resources and solutions.
His focus revolves around providing clients with solutions that automate verification, improve visibility, and manage inventory movement throughout the supply chain. These solutions aim to enhance operational efficiency and accuracy while minimizing costs.
Prior to this role, Michael led the Global Packaging team as RBIS Apparel's Packaging Director. He brings over a decade of experience serving global clients as a Commercial Director, leading multinational, global teams.
Throughout his 18-year career, Michael has excelled in developing segment-specific and go-to-market strategies across various industries. He continuously monitors innovation and technological advancements to enhance the value proposition of Avery Dennison's strategies.
